Brand Growth Fundamentals: Phygital Marketing Strategy for Beginners

This intensive weekend course demystifies how brands actually grow in today's connected marketplace, focusing on the integration of physical and digital marketing channels—what leading marketers call 'phygital' strategy. You'll learn evidence-based principles from Byron Sharp's 'How Brands Grow' framework while understanding how to apply them across both traditional and digital touchpoints. Unlike fragmented online tutorials, this course gives you a complete mental model: you'll understand why brands grow through mental and physical availability, how to balance brand-building with sales activation, and how to design customer experiences that seamlessly bridge online and offline worlds.